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SEO & Web Tips

On this page, we display Search Engine Optimization and Search Engine Marketing advice, hints and tips, small articles. and sometimes even quotes or words of wisdom by colleagues in the SEO community. (These will be in addition to our regular articles, EasySEO articles, or blogs). We plan to update 2 - 3 times per week.

New SEO tips will appear in no particular order but we think there is a good chance you'll find them useful. Don't hesitate to contact us with any questions, comments, or criticism. If you want some questions answered by a live human, we can set up a free consultation session, no strings attached. SEO Trump is here to help with professional services.

Canonicalization ... huh?

Ever heard of the expression "Canonical Issues"? Sounds more complicated than it is. In short, it means: call a spade a spade, and a shovel a shovel. Be accurate, and don't confuse the two for one another. This is the whole wisdom underlying canonicalization.

Canonicalization is the standardization process for URL names. Search engines might see, for example, the URLs http://seotrump.com and www.seotrump.com as different pages although the webmaster has intended them to be the same page but was too sloppy or inconsistent.

Why is this a potential problem? If a search engine sees the two pages as being published as separate URLs, it may rank them lower than it would otherwise; occasionally it may not rank them at all, because the "link juice" is split and diluted between those pages. This can have a negative effect on crawl depth and, eventually, Page Rank.

Webmasters, be consistent and maintain the same URL name for any given page throughout. This will channel and focus the crawlers' attention into one direction and maximize the SEO effect for a given page.

(Just as an aside: canonicalization is good for URLs but not in other situations: Write a book rigidly adhering to the above, and you'll come across like Hemingway ... And in the world of on-page SEO, slavishly over-repeat your words when writing web page content, and Google will nail you for keyword spamming faster than you can say "oops").

As you can see (not for the first time), short tips can be just as useful as long ones.

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