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On this page, we display Search Engine Optimization and Search Engine Marketing advice, hints and tips, small articles. and sometimes even quotes or words of wisdom by colleagues in the SEO community. (These will be in addition to our regular articles, EasySEO articles, or blogs). We plan to update 2 - 3 times per week.

New SEO tips will appear in no particular order but we think there is a good chance you'll find them useful. Don't hesitate to contact us with any questions, comments, or criticism. If you want some questions answered by a live human, we can set up a free consultation session, no strings attached. SEO Trump is here to help with professional services.

Can you learn from a fairy tale ?

Do you know the famous fairy tale Hansel and Gretel? Sorry - no time for tales; suffice to say that Hansel or Gretel, or both (I forget which) dropped breadcrumbs as they were walking in the forest, so they could find the way back more easily. (They had no GPS, I guess).

The modern, web-related breadcrumb trail is a navigation tool which shows the site visitor where in the website hierarchy a currently displayed page is located. Usually, for added standout user-friendliness, that page name is even highlighted.

Let's take, for example, a jewelry website. You are now viewing a special product, having clicked all the way. The trail might then read: Home > Products > Pearl Jewelry > Pearl Necklaces > Freshwater Pearl Necklaces > Queen of Necklaces ... etc., or any other path. You get the picture.

Such a trail, which is basically just a path, has a number of advantages:

a) it's user-friendly as it shows viewers where they came from and where he can go back so they don't get lost (just like Hansel and Gretel!)

b) the trail can be configured as a link of links (pun fully intended) which further increases user-friendliness, since the user can click directly on each step of the trail to get there directly (since each step serves as a shortcut to its relevant page). Neat, right ?

c) most importantly, however, breadcrumb trails are extremely SEO-friendly, especially if the individual steps are links, and if the links (dressed up as anchor texts!) are keyword-rich.

To sum up, breadcrumb trails tell users where they are at. And, better yet, they tell the search engines, too. To get even more mileage out of crumbs would be a fairy tale.

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