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SEO & Web Tips

On this page, we display Search Engine Optimization and Search Engine Marketing advice, hints and tips, small articles. and sometimes even quotes or words of wisdom by colleagues in the SEO community. (These will be in addition to our regular articles, EasySEO articles, or blogs). We plan to update 2 - 3 times per week.

New SEO tips will appear in no particular order but we think there is a good chance you'll find them useful. Don't hesitate to contact us with any questions, comments, or criticism. If you want some questions answered by a live human, we can set up a free consultation session, no strings attached. SEO Trump is here to help with professional services.

Don't over-optimize URLs

As we all know, URL names containing search relevant keywords are very SEO friendly.

However, exactly for this reason, many "good" URLs are taken. So the next best solution for newer sites' owners is to find longer-tail keywords. No problem with that, in principle, as long as URL lengths don't get out of hand.

But if you actually look closely at URLs displayed on SERPs, you are going to come across a number of domain names that are super-hyphenated (or, worse, "glued together" from many words), followed by file paths 10 miles long.

Yes, you could argue that such URLs are better for SEO than irrelevant names. But they do look ridiculous and are also mistake-prone for typing into the browser.

We recommend that you create a similar but much shorter URL instead. Such a domain name might contain just part of the desired search term, plus another useful expression to make it memorable. You'll have then gained a smart, easy to remember URL and can make up for the "loss" of total keyword-relevance by creating a very sharp, relevant Title tag and by following the other important Organic SEO guidelines.

Remember: URLs are only part of the big SEO picture. If you have done everything else right, you are unlikely to lose SERPs.

SEO Advice Summaries

Any question or comment regarding this tip? Post it - SEO Trump's resident expert (or even some of our visitors) will reply. Check out our SEO services. For a free SEO Consultation, contact us.

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SEO Consulting Services | Web & SEO Consultant

Affordable web visibility, professionally delivered.

Professional SEO > High Search Results & Visibility > Web Traffic > More Business

SEO & Web Tips

Don't over-optimize URLs

Recent Advice

Customized Written Website Analysis & Report :