On this page, we display Search Engine Optimization and Search Engine Marketing advice, hints and tips, small articles. and sometimes even
quotes or words of wisdom by colleagues in the SEO community. (These will be in addition to our regular articles, EasySEO articles, or blogs). We plan
to update 2 - 3 times per week.
New SEO tips will appear in no particular order but we think there is a good chance you'll find them useful. Don't hesitate to contact us with any questions, comments, or criticism. If you want some questions answered by a live human, we can set up a free consultation session, no strings attached. SEO Trump is here to help with professional services. |
More SEO blunders all too frequently made by websites:
a) focusing more on the search engine optimization itself than on the actual content of the website
b) trying to optimize for one specific search engine (usually for Google).
a) The general rule is: have useful, original content that is also user friendly. (Of course, it should be optimized, too). If your website provides useful information to searchers and is well written, easy to understand and navigate, your site's popularity will go up.
Don't forget that although Google and their colleagues can't tell great writing from mediocre writing, they can tell when a site is full of stuff that is merely intended to impress them. And, even more importantly, your visitors can tell, too!
b) Optimizing your website for one specific search engine is not recommended. Each search engine has its own, ever-changing, algorithms and methods for ranking websites, and optimizing your site for one search engine will not necessarily make it optimized for another. So you might have spend extra time and efforts to optimize individually.
Instead, just follow the above rule: a good, well-written, readable, copy will give you "universal" SEO.
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