On this page, we display Search Engine Optimization and Search Engine Marketing advice, hints and tips, small articles. and sometimes even
quotes or words of wisdom by colleagues in the SEO community. (These will be in addition to our regular articles, EasySEO articles, or blogs). We plan
to update 2 - 3 times per week.
New SEO tips will appear in no particular order but we think there is a good chance you'll find them useful. Don't hesitate to contact us with any questions, comments, or criticism. If you want some questions answered by a live human, we can set up a free consultation session, no strings attached. SEO Trump is here to help with professional services. |
By now, most web designers and programmers know the basic, albeit unwritten rules of Search Engine Optimization (SEO), so they know about the importance of titles, contents, headers, and the rest. But many still don't know that external links (backlinks) have become a vital component of SEO.
They do realize, of course, that links are important, but believe that those only serve to enhance page rankings, not search result positioning. They may have been right a little while ago, but no longer. The reason for this is really simple: the web is getting incredibly crowded, with hundreds of thousands of additional websites competing for high search results for one search term. The search engines have therefore no choice but to raise the bar to separate the best from the good.
Accordingly, links first served as tie breakers but, apart from being the usual PR indicators, are now developing into full SERP criteria as well.
The lesson for all of us: Link! Link to and from as many (good) sites as you can. But link smartly. Play by the rules.
For vital "rules" of linking, watch this page in the coming weeks. |