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SEO & Web Tips

On this page, we display Search Engine Optimization and Search Engine Marketing advice, hints and tips, small articles. and sometimes even quotes or words of wisdom by colleagues in the SEO community. (These will be in addition to our regular articles, EasySEO articles, or blogs). We plan to update 2 - 3 times per week.

New SEO tips will appear in no particular order but we think there is a good chance you'll find them useful. Don't hesitate to contact us with any questions, comments, or criticism. If you want some questions answered by a live human, we can set up a free consultation session, no strings attached. SEO Trump is here to help with professional services.

Another 2 SEO Myths

Myth 3: Automatic Link Exchanges are good for you. Fact: Wrong. Not only wrong but downright dangerous.

Think logically: what sane webmaster would want some software to perform automated procedures for him, communicate with hundreds of unknown websites on his behalf, without him having any prior knowledge, let alone control ?

We are talking automated processes here. Facilitated link exchanges (where webmasters can decline link partners they don't want) are different, but even such link exchanges can be unhealthy, due to the often large choice of seemingly good partners. The temptation not to be discriminating but grab anything with a reasonable PR, can be quite pronounced.

Golden rule: Be picky. Check with whom those sites associate.
Diamond rule: Forget about exchanges. Find your own partners.


Myth 4: The more content copy, the better. Fact: At best, it depends. At worst, it's wrong.

It all depends if you have a lot to say. If you do, go ahead and make the readers' day. Write 1,000 words, or triple that. What matters most is that your copy should be interesting, informative, and readable. If you write well, keywords and their density will come automatically, and can be adjusted if needed in any case.

But whatever you do, don't just stuff copy for Google's sake. The result will usually be a cramped, unnatural and repetitive style, driving readers away.

True, Google doesn't have good algorithms yet to differentiate between well-written copy and an unnatural one, as long as keywords have the right density. However, your site should not be Google-driven in any case but visitor-driven first and foremost. It's visitors whose business you need. Of course, Google is key at directing traffic to your site, so, sure, you have to be well optimized. But do it in a natural, flowing style. It's worth it.

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