On this page, we display Search Engine Optimization and Search Engine Marketing advice, hints and tips, small articles. and sometimes even
quotes or words of wisdom by colleagues in the SEO community. (These will be in addition to our regular articles, EasySEO articles, or blogs). We plan
to update 2 - 3 times per week.
New SEO tips will appear in no particular order but we think there is a good chance you'll find them useful. Don't hesitate to contact us with any questions, comments, or criticism. If you want some questions answered by a live human, we can set up a free consultation session, no strings attached. SEO Trump is here to help with professional services.
Tip of the Day: 2009-03-06
2 SEO Blunders to Avoid
Here are some SEO blunders to be avoided.
1. Too much Flash or images. Until recently, search engines were unable to read text embedded in those. Even now, it's doubtful how much of it they will read. The Googles of this world are trained to chew on text. Recently a lawyer (name understandably withheld) approached us asking why his site was being ignored by Google. It turned out he had a Flash-only site! Ouch!
A little Flash, or some images, are ok, but only as part of your total text content.
2. Keyword Spamming. This is one of the things the creepy crawlers simply hate, and penalize big time! Whether it's just the endless and unnecessary repetition of keywords (which is, incidentally, also a foolproof way of boring visitors into escaping), or the more sophisticated but highly suicidal ALT method of hiding (example: white on white) lots of keywords - don't. Don't. DON'T.
More tips on what to avoid coming soon and often. Look out for them.