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SEO & Web Tips

On this page, we display Search Engine Optimization and Search Engine Marketing advice, hints and tips, small articles. and sometimes even quotes or words of wisdom by colleagues in the SEO community. (These will be in addition to our regular articles, EasySEO articles, or blogs). We plan to update 2 - 3 times per week.

New SEO tips will appear in no particular order but we think there is a good chance you'll find them useful. Don't hesitate to contact us with any questions, comments, or criticism. If you want some questions answered by a live human, we can set up a free consultation session, no strings attached. SEO Trump is here to help with professional services.

Organic SEO beats PPC?

Pay-per-click is considered a strong traffic generator, i.e. a tool that will drive traffic to the advertisers' sites. Well, that's only partly accurate. Research has shown that on the average search results page, over 80% of searchers will click on the organic search results, with the remainder (less than 20%) clicking on PPC ads.

This is a suprising finding which might be explained with users' subliminal concerns that clicking on paid ads would cost the searcher, or that advertisers might collect user data. SEO Trump's own research shows that clicking on organic results give the searcher more satisfaction as they feel confirmed in their search skills.

Organic results, therefore, have advantages over PPC in this respect. What is true, however, is that PPC delivers targeted clicks that can be superior to organic results clicks with the right PPC strategy. Bottom line: start with SEO, then proceed to PPC.

SEO Advice Summaries

Any question or comment regarding this tip? Post it - SEO Trump's resident expert (or even some of our visitors) will reply. Check out our SEO services. For a free SEO Consultation, contact us.

Recent Advice

2010-02-10	Is SEO Expensive?

2010-01-27	How do you call "11 projects at once" ?

2010-01-04	Happy 2010 from Montreal's SEO team!

2009-08-06	Canonicalization ... huh?

2009-07-29	Can you learn from a fairy tale ?

2009-07-15	Beware of Duplicate Content

2009-07-01	More pointers (technical)

2009-06-21	Some important pointers

2009-06-10	Don't over-optimize URLs

2009-05-24	A few short SEO tips

2009-05-10	Patience, Patience !

2009-04-28	Check Links & Link Partners !

2009-04-17	Even more SEO Blunders !

2009-04-03	SEO's "Unknown" Rule

2009-03-24	Another 2 SEO Myths

2009-03-20	Submit to Directories ?

2009-03-17	Common SEO Myths - Part 1

2009-03-11	More SEO Blunders to Avoid !

2009-03-06	2 SEO Blunders to Avoid

2009-02-27	More about Content

2009-02-23	2 Great Free SEO Tools

2009-02-17	Create powerful RSS Feeds !

2009-02-05	Titles

2009-01-30	Internal Links

2009-01-26	A few words about Content

2009-01-21	Meta Tag Descriptions

2009-01-09	Organic SEO beats PPC?

2009-01-05	Irrelevant backlinks - can they hurt you ?

2008-02-11	Short tips on page headers

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SEO Consulting Services | Web & SEO Consultant

Affordable web visibility, professionally delivered.

Professional SEO > High Search Results & Visibility > Web Traffic > More Business

SEO & Web Tips

Organic SEO beats PPC?

Recent Advice

Customized Written Website Analysis & Report :