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SEO & Web Tips

On this page, we display Search Engine Optimization and Search Engine Marketing advice, hints and tips, small articles. and sometimes even quotes or words of wisdom by colleagues in the SEO community. (These will be in addition to our regular articles, EasySEO articles, or blogs). We plan to update 2 - 3 times per week.

New SEO tips will appear in no particular order but we think there is a good chance you'll find them useful. Don't hesitate to contact us with any questions, comments, or criticism. If you want some questions answered by a live human, we can set up a free consultation session, no strings attached. SEO Trump is here to help with professional services.

Irrelevant backlinks - can they hurt you ?

The often-quoted opinion that non-relevant backlinks are frowned upon, and that Google will penalize you for them, is, in our opinion, wrong. While it is true that your Page Ranking is unlikely to benefit from non-relevant links (unless they are highly respected, with a PR to match), you won't get penalized either.

The reason for this is very simple: if non-relevant links could damage you, then any unfriendly human could inflict deliberate damage on other websites by simply flooding them with non-relevant links.

This makes sense, and, surprise, isn't even SEO Trump's own wisdom. It was clearly expressed in an interview by Google's anti-spam guru Matt Cutts. And he should know. (We hope).

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