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SEO & Web Glossary

Customer Relations Management

Web site tools to track, analyze and control communication from and to site visitors and customers, and to collection information about them. Abbreviated: CRM

Google Page Ranking (PR)

Level of importance (on a scale of 0 - 10) attributed by Google to a web page. Not to be mistaken for search results page ranking or positioning.

H1 H2 H3

H1, H2 and H3 are SEO relevant headlines or sub-headings placed within a web page. Usually headings are visually part of the web page's content, i.e. the main text or copy.

Keywords

Words or terms that are important ("key") to a web page's search engine relevance. Highly important part of the SEO process.

Links

Connections, or pointers, between web pages, enabling users to jump from one page to another. Internal links connect pages within one website; external links connect from pages of a different website.

Metatags

Metatags are web page tags that contain information inserted into the "head" area of a web page. Much less important for the SEO process than Title Tags.

Multilingual SEO

Multilingual SEO is the science of optimizing a website in multiple languages for multiple search engines, in order to rank higher and gain a presence on search engines and with searchers communicating in multiple languages, usually in different regions of the world.

Organic SEO (Search Engine Optimization)

Search Engine Optimization that relies on achieving search results and page rankings which are keyword-driven and code-oriented , i.e.: results that rest solely on the quality of the SEO work. Organic (also called : natural) traffic is in contrast with paid (PPC or paid ad) traffic.

Page Content

Page Content is the text or copy that appears on a web page. It is a very important component of the SEO (Search Engine Optimization) process.

PPC (Pay per Click)

Pay Per Click (PPC) is an online web marketing and advertising strategy, whereby the advertiser does not pay a fixed fee to place an ad, but instead pays a certain amount of money each time someone clicks on their ad and is consequently taken to their website.

RSS (Really Simple Syndication)

RSS is the acronym for Really Simple Syndication, a process that feeds articles, news, postings, links, or other information from one website's source directory to other websites that can read such feeds.

SEM (Search Engine Marketing)

SEM is an Internet marketing strategy used by web marketers and advertisers to promote their websites by methods other than purely conventional organic search engine optimization. In SEM, marketers employ a wide array of tools.

SEO (Search Engine Optimization)

The science (and art) of improving a web site's ranking and placement on Google and other search engines. Abbreviated: SEO

Title Tags

A Title Tag (also known as Page Title) is the name of a given web page and is an integral part of the HTML code. Title Tags are highly important and one of the essential components of SEO (Search Engine Optimization) procedures.

Web Traffic

Hits received by a web site. Also: the amount, quality or type of visitors to a site.

White Hat / Black Hat SEO

White Hat SEO is the ethical, "above board" SEO system, user-oriented (as opposed to strictly designed to impress the search engines), honest, and search engine policy compliant. Black Hat SEO is the opposite: a set of deceptive methods designed to trick search engines into ranking certain websites much higher than they would have normally been.

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