SEO & Web Glossary |
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Customer Relations Management |
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Web site tools to track, analyze and control communication from and to site visitors and customers, and to collection information about them. Abbreviated: CRM |
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Google Page Ranking (PR) |
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Level of importance (on a scale of 0 - 10) attributed by Google to a web page. Not to be mistaken for search results page ranking or positioning. |
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H1 H2 H3 |
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H1, H2 and H3 are SEO relevant headlines or sub-headings placed within a web page. Usually headings are visually part of the web page's content, i.e. the main text or copy. |
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Keywords |
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Words or terms that are important ("key") to a web page's search engine relevance. Highly important part of the SEO process. |
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Links |
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Connections, or pointers, between web pages, enabling users to jump from one page to another. Internal links connect pages within one website; external links connect from pages of a different website. |
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Metatags |
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Metatags are web page tags that contain information inserted into the "head" area of a web page. Much less important for the SEO process than Title Tags. |
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Multilingual SEO |
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Multilingual SEO is the science of optimizing a website in multiple languages for multiple search engines, in order to rank higher and gain a presence on search engines and with searchers communicating in multiple languages, usually in different regions of the world. |
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Organic SEO (Search Engine Optimization) |
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Search Engine Optimization that relies on achieving search results and page rankings which are keyword-driven and code-oriented , i.e.: results that rest solely on the quality of the SEO work. Organic (also called : natural) traffic is in contrast with paid (PPC or paid ad) traffic. |
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Page Content |
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Page Content is the text or copy that appears on a web page. It is a very important component of the SEO (Search Engine Optimization) process. |
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PPC (Pay per Click) |
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Pay Per Click (PPC) is an online web marketing and advertising strategy, whereby the advertiser does not pay a fixed fee to place an ad, but instead pays a certain amount of money each time someone clicks on their ad and is consequently taken to their website. |
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RSS (Really Simple Syndication) |
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RSS is the acronym for Really Simple Syndication, a process that feeds articles, news, postings, links, or other information from one website's source directory to other websites that can read such feeds. |
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SEM (Search Engine Marketing) |
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SEM is an Internet marketing strategy used by web marketers and advertisers to promote their websites by methods other than purely conventional organic search engine optimization. In SEM, marketers employ a wide array of tools. |
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SEO (Search Engine Optimization) |
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The science (and art) of improving a web site's ranking and placement on Google and other search engines. Abbreviated: SEO |
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Title Tags |
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A Title Tag (also known as Page Title) is the name of a given web page and is an integral part of the HTML code. Title Tags are highly important and one of the essential components of SEO (Search Engine Optimization) procedures. |
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Web Traffic |
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Hits received by a web site. Also: the amount, quality or type of visitors to a site. |
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White Hat / Black Hat SEO |
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White Hat SEO is the ethical, "above board" SEO system, user-oriented (as opposed to strictly designed to impress the search engines), honest, and search engine policy compliant. Black Hat SEO is the opposite: a set of deceptive methods designed to trick search engines into ranking certain websites much higher than they would have normally been. |
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