Web site tools to track, analyze and control communication from and to site visitors and customers, and to collection information about them. Abbreviated: CRM
H1, H2 and H3 are SEO relevant headlines or sub-headings placed within a web page. Usually headings are visually part of the web page's content, i.e. the main text or copy.
Connections, or pointers, between web pages, enabling users to jump from one page to another. Internal links connect pages within one website; external links connect from pages of a different website.
Metatags are web page tags that contain information inserted into the "head" area of a web page. Much less important for the SEO process than Title Tags.
Multilingual SEO is the science of optimizing a website in multiple languages for multiple search engines, in order to rank higher and gain a presence on search engines and with searchers communicating in multiple languages, usually in different regions of the world.
Search Engine Optimization that relies on achieving search results and page rankings which are keyword-driven and code-oriented , i.e.: results that rest solely on the quality of the SEO work. Organic (also called : natural) traffic is in contrast with paid (PPC or paid ad) traffic.
Pay Per Click (PPC) is an online web marketing and advertising strategy, whereby the advertiser does not pay a fixed fee to place an ad, but instead pays a certain amount of money each time someone clicks on their ad and is consequently taken to their website.
RSS is the acronym for Really Simple Syndication, a process that feeds articles, news, postings, links, or other information from one website's source directory to other websites that can read such feeds.
SEM is an Internet marketing strategy used by web marketers and advertisers to promote their websites by methods other than purely conventional organic search engine optimization. In SEM, marketers employ a wide array of tools.
A Title Tag (also known as Page Title) is the name of a given web page and is an integral part of the HTML code. Title Tags are highly important and one of the essential components of SEO (Search Engine Optimization) procedures.
White Hat SEO is the ethical, "above board" SEO system, user-oriented (as opposed to strictly designed to impress the search engines), honest, and search engine policy compliant. Black Hat SEO is the opposite: a set of deceptive methods designed to trick search engines into ranking certain websites much higher than they would have normally been.
Making the Process Clear: Improve Your Search Engine Rankings in 6 Steps
Ranking higher in search engines is something that every business is trying to do (or at least they should be). If you search the web, there will be no end of advice on how this or that will get you to rank better. This sea of information can lead to decision paralysis when it comes [...] Check out the SEO Tools guide at Search Engine Journal . Making the Process Clear: Improve Your Search ...
Iran's Wishful Thinking As Sanctions Take Hold
How could a country with 10 percent of the world's known oil reserves (No. 3 after Saudi Arabia and Canada) and 15 percent of natural-gas reserves (No. 2 after Russia) rank 101st in terms of foreign direct investment? -Reza Taghizadeh, RFE
What Do Caffeine And Mayday Mean For B2B Marketers?
Most of you have heard about Google Caffeine which launched last month and the algorithm update made in May, nicknamed Mayday. For many B2B sites the algorithm change resulted in a loss of rankings and traffic. Now that several weeks have passed, marketers are wondering how these changes affect their website and what changes (if any) they should make. This column offers practical advice for B2B ...
5 Critical Web Metrics To Keep a Close Eye On
You probably have a good idea of how many page views and unique visitors your company's website gets, but how many people are truly interacting with your brand? How successful are your digital marketing efforts? Traditional Web analytics metrics can provide a ton of actionable intelligence about your site's users, but only when they're combined with other measurements does the full picture start ...
URL Shortener Free Hosted User Pages To Turn Any Web Page Into Customized Tweets
Calling itself "America's Electronic Soapbox" newcomer URL Shortener service OneCent.US is taking their site "beyond social networking" with new free hosted user pages, offering users free programming and databases as well as the ability to turn any RSS feed, Blog or web page into a working real time dashboard that turns all links into customized Tweets.
Blekko: New Search Engine Lets You “Spin” The Web
Did you think the search engine wars had devolved into a fight between only Google and Bing? Think again. New challenger Blekko is stepping into the fray, opening to limited beta testing today. It offers a compelling way to “slash the web” and put a particular spin on your search results.
What's the Fastest and Best ISP in Your City? Look It Up Here
Rankings of the best and fastest ISPs in U.S. cities are now available, thanks to stats from Speedtest.net. And while the country is far from leading the world, the nation's tubes aren't nearly as bad as many suspect.
SearchCap: The Day In Search, July 28, 2010
Long expected, Facebook’s new Facebook Questions service is now being offered. It allows Facebook users to specifically ask question to and get answers from others in Facebook’s now 500 million strong community.
Iranian Exiles Struggle to Stay Involved
The Web keeps Iranian exiles involved, but they can no longer confront the government in Iran, where bloody repression has put lives in danger.