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SEO Consulting Services | Web & SEO Consultant |
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Affordable web visibility, professionally delivered. |
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Professional SEO > High Search Results & Visibility > Web Traffic > More Business |
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SEO & Web Glossary |
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Customer Relations Management |
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Web site tools to track, analyze and control communication from and to site visitors and customers, and to collection information about them. Abbreviated: CRM |
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Google Page Ranking (PR) |
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Level of importance (on a scale of 0 - 10) attributed by Google to a web page. Not to be mistaken for search results page ranking or positioning. |
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H1 H2 H3 |
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H1, H2 and H3 are SEO relevant headlines or sub-headings placed within a web page. Usually headings are visually part of the web page's content, i.e. the main text or copy. |
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Keywords |
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Words or terms that are important ("key") to a web page's search engine relevance. Highly important part of the SEO process. |
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Links |
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Connections, or pointers, between web pages, enabling users to jump from one page to another. Internal links connect pages within one website; external links connect from pages of a different website. |
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Metatags |
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Metatags are web page tags that contain information inserted into the "head" area of a web page. Much less important for the SEO process than Title Tags. |
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Multilingual SEO |
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Multilingual SEO is the science of optimizing a website in multiple languages for multiple search engines, in order to rank higher and gain a presence on search engines and with searchers communicating in multiple languages, usually in different regions of the world. |
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Organic SEO (Search Engine Optimization) |
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Search Engine Optimization that relies on achieving search results and page rankings which are keyword-driven and code-oriented , i.e.: results that rest solely on the quality of the SEO work. Organic (also called : natural) traffic is in contrast with paid (PPC or paid ad) traffic. |
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Page Content |
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Page Content is the text or copy that appears on a web page. It is a very important component of the SEO (Search Engine Optimization) process. |
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PPC (Pay per Click) |
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Pay Per Click (PPC) is an online web marketing and advertising strategy, whereby the advertiser does not pay a fixed fee to place an ad, but instead pays a certain amount of money each time someone clicks on their ad and is consequently taken to their website. |
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RSS (Really Simple Syndication) |
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RSS is the acronym for Really Simple Syndication, a process that feeds articles, news, postings, links, or other information from one website's source directory to other websites that can read such feeds. |
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SEM (Search Engine Marketing) |
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SEM is an Internet marketing strategy used by web marketers and advertisers to promote their websites by methods other than purely conventional organic search engine optimization. In SEM, marketers employ a wide array of tools. |
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SEO (Search Engine Optimization) |
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The science (and art) of improving a web site's ranking and placement on Google and other search engines. Abbreviated: SEO |
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Title Tags |
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A Title Tag (also known as Page Title) is the name of a given web page and is an integral part of the HTML code. Title Tags are highly important and one of the essential components of SEO (Search Engine Optimization) procedures. |
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Web Traffic |
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Hits received by a web site. Also: the amount, quality or type of visitors to a site. |
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White Hat / Black Hat SEO |
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White Hat SEO is the ethical, "above board" SEO system, user-oriented (as opposed to strictly designed to impress the search engines), honest, and search engine policy compliant. Black Hat SEO is the opposite: a set of deceptive methods designed to trick search engines into ranking certain websites much higher than they would have normally been. |
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SEO and Web Design News
Empty Calories
If you are still writing about how your blog/site has a Page Rank of 8 then I'm fairly sure you typed, "I am obsolete". Keywords meta tags and page ranking, if you've been told that keywords in your meta tags matter for Google search, than get your money back. Back when it mattered, if you put in keywords in your meta tags that didn't relate to you, but would get your page ranked, you got away ...
Site Speed Tips for When Google Uses That as a Ranking Factor
Last year, Google's Matt Cutts dropped the bomb (to put it in the exaggerated tone that many took the news in), that Google was considering taking site speed into consideration as one of many potential ranking factors for search results. Is your site's performance up to snuff? Comment here . This of course freaked a lot of people out, but as Matt and Google as a whole has maintained, this would ...
Porn fans 'let down' by minister
Arts and Culture Minister Lulu Xingawa caused a sensation when she declared a photo exhibition "immoral" and "pornographic" - words which cranked up the gallery's page-ranking on Google substantially, according to Hayibo.com.
Porn fans 'let down' by minister
Arts and Culture Minister Lulu Xingawa caused an internet sensation when news broke that she had declared an exhibition at Constitution Hill "immoral" and "pornographic" for its inclusion of photographs of "naked lesbians", words which cranked up the gallery's page-ranking on Google substantially.
McKinney enters fight for Google test
Across the city, residents, organizations, leaders and businesses are working together to lure one of the biggest companies in technology to McKinney.
How Google became the indispensable frenemy
The search engine's public image is divided between the believers and those afraid of its overwhelming corporate power, reports Kelsey Munro.
Apple tops Fortune’s list of most admired firms
FOR THE third year running, Apple heads the league table of Fortune’s 50 Most Admired companies followed by Google, Berkshire Hathaway and Johnson & Johnson in second, third and fourth places respectively.
Online job-related searches ‘down 5 million’
The number of job-related searches conducted online by UK consumers dropped by over 5 million between October and December 2009, with sales IT and engineering jobs proving the most popular, according to new research.
Migrating to a New Domain and URL Structure – My Learnings
Recently the company I worked for made a big decision to rebrand and with it came the dreaded domain name change. We are also having a new website being built so another SEO favourite URL's. This article will share my leanings from my sleepless nights and epic amount of research into making sure it didn’t go… Check out the SEO Tools guide at Search Engine Journal . Migrating to a New Domain and ...
W3C Validation for SEO – Myth and Reality
A topic that has been discussed extensively by some people in the SEO community is the notion that having a W3C compliant web site is either critical to SEO or it's not. Most recently, Edward Lewis and I debated back and forth on Twitter, with Edward holding firm to his long-standing position that compliance is necessary… Check out the SEO Tools guide at Search Engine Journal . W3C Validation ...
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