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Imagine searchers

looking for your keywords,

in your industry.

SEO & Web Article - Keywords

Keywords

Keywords, as the name suggests, are words, expressions or search terms that are important ("key") to a web page's search engine relevance and consequently to its likelihood to rank high on search result pages.

Keywords are an extremely important part of the SEO process and should be employed with a great deal of expertise and care. Properly and expertly executed, a good keyword strategy and set of methods can be a highly effective SEO tool for a web page to get noticed.

Conversely, no Search Engine Optimization campaign, and certainly no Organic SEO campaign, can be successful without keywords that are strategically as well as tactically well applied.

The most important characteristic of successful, SEO effective keywords is relevance. This means that the web developer will embed the desired keywords into the vital SEO components (Title Tag), Headings, Content, Meta Description, etc.).

Relevant terms should appear in all the important SEO components if you want searchers to find you under the terms you consider important for your site. Unfortunately, very often one can find - even on otherwise well designed web sites - keyword-neutral components containing useless expressions. For example, our chemicals manufacturer may have an irrelevant title that reads: "ABC, Inc. - Fast, reliable production". Such a title is only relevant if he wants his website to be found by "fast, reliable production" ...

Similar SEO relevant keyword rules apply to Headings, Content, etc., as mentioned above, though the methods differ from component to component, and are weighted differently. To complicate matters even further, the three major Search Engines (Google, Yahoo, Bing) each have their own ranking algorithms.

While Organic SEO is ineffective when keyword-neutral, the other extreme is called "keyword spamming", the excessive use of keywords. Apart from being obnoxious to the user from a linguistic and even visual point of view, web sites that employ such methods run a high risk of being penalized by the search engines. An SEO friendly and search engine friendly amount and percentage of keywords ("density") are the ideal for which good web developers and SEO experts strive.

SEO Trump Consultant provides effective SEO Services to implement your keywords.

For more information about our SEO and Web consulting services, or an absolutely free web site analysis and SEO consultation, we encourage you to contact us. Our SEO Montreal consultants will be pleased to help.

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