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SEO Consultants & Web Designers

On this page, we display the list of SEO Trump Consultants' Search Engine Optimization and Search Engine Marketing advice, hints and tips, of small articles. and sometimes even quotes, or words of wisdom by colleagues in the SEO community. (These will be in addition to our regular articles, EasySEO articles, or blogs). We plan to update around twice per week.

New SEO tips will appear in no particular order but we think there is a good chance you'll find them useful. Don't hesitate to contact us with any questions, comments, or criticism. If you want some questions answered by a live human, we can set up a free consultation session, no strings attached. SEO Trump Consultants are here to help with professional services.

Recent SEO Advice Postings

 
2010-02-10

Is SEO Expensive?

  "Is SEO expensive?" That depends of course how you define "expensive": "not cheap", or "not good value".

Bad SEO is expensive, even if it costs just a few hundred Dollars. There is no shortage of cheap SEO "experts", often from half way around the world who promise great results for litt ...
2010-01-27

How do you call "11 projects at once" ?

  SEO people are not always the most organized types ... Yes, Search Engine Optimization is a very accurate business and yes, there is little room for error - to say the least. But check the overflowing desks [and often the floors :)] of busy ...
2010-01-04

Happy 2010 from Montreal's SEO team!

  Our small but great team (not a contradiction) at SEO Trump wishes all of you a very SEOccessful (SEOrry for the pun) New Year, full of great keywords and content; a strong internal link structure; high Google + Yahoo + Bing visibility; tons of relevant anchor links; high PRs; targeted traffic; and ...
2009-08-06

Canonicalization ... huh?

  Ever heard of the expression "Canonical Issues"? Sounds more complicated than it is. In short, it means: call a spade a spade, and a shovel a shovel. Be accurate, and don't confuse the two for one another. This is the whole wisdom underlying canonicalization.

Canonicalization is the stan ...
2009-07-29

Can you learn from a fairy tale ?

  Do you know the famous fairy tale Hansel and Gretel? Sorry - no time for tales; suffice to say that Hansel or Gretel, or both (I forget which) dropped breadcrumbs as they were walking in the forest, so they could find the way back more easily. (They had no GPS, I guess).

The modern, web-r ...
2009-07-15

Beware of Duplicate Content

  Say you found an article or even just a paragraph on the web that you find so fascinating you want to use it on your own website.

If the article is free, good for you. If it isn't, you could be facing copyright issues, and maybe a warning (or worse) from the article's owner. Sure, this c ...
2009-07-01

More pointers (technical)

  A few short tips (a bit geeky but useful):

1. It is important to regularly validate your CSS and HTML. Make sure you check for broken links and other errors.

2. Your website should be crawled by bots (good bots!) without s ...
2009-06-21

Some important pointers

  Here are some short but potentially important SEO tips:

1. Design your website (or have it designed) with good SEO in mind right from the start. Understand organic SEO and make very sur ...
2009-06-10

Don't over-optimize URLs

  As we all know, URL names containing search relevant keywords are very SEO friendly.

However, exactly for this reason, many "good" URLs are taken. So the next best solution for newer sites' owners is to find longer-tail keywords. N ...
2009-05-24

A few short SEO tips

  For a change, we have decided to "talk less" :), plus I am lazy today. So these tips will be in short sentences, without many explanations. We think they are self-explanatory.

1. Make sure you don't have any pages "under construction". If you do need to fix or replace pages, take them off ...
2009-05-10

Patience, Patience !

  This tip is a little shorter but really important. Of course, our other tips are important, too :), but this one tends to get forgotten, sometimes even by SEO Consultants, so watch this one:

Be patient. Repeat: be patient.

Whe ...
2009-04-28

Check Links & Link Partners !

  Has it ever happened to you that you exchanged links with another website, only to discover a few weeks or months later, usually by coincidence, that your link was gone from their page?

You are not alone. It happens to tens of thousands of sites, for all sorts of reasons ranging from inn ...
2009-04-17

Even more SEO Blunders !

  More SEO blunders all too frequently made by websites:

a) focusing more on the search engine optimization itself than on the actual content of the website

b) trying to optimize for one specific search engine (usually for Google).

a) The general rule is: have useful ...
2009-04-03

SEO's "Unknown" Rule

  By now, most web designers and programmers know the basic, albeit unwritten rules of Search Engine Optimization (SEO), so they know about the importance of titles, contents, headers, and the rest. But many still don't know that external links ( ...
2009-03-24

Another 2 SEO Myths

  Myth 3: Automatic Link Exchanges are good for you. Fact: Wrong. Not only wrong but downright dangerous.

Think logically: what sane webmaster would want some software to perform automated procedures for him, communicate with hundreds of unknown websites on his behalf, without him having a ...
2009-03-20

Submit to Directories ?

  That's not so simple. For sure, indiscriminate (as in: mass) submissions are not, repeat not recommended. You'll never know, or in any case never check those hundreds of irrelevant Directories to which some dubious operator will submit your site, "guaranteed" and "manually" of course, for 50 Dollars ...
2009-03-17

Common SEO Myths - Part 1

  Here are some widespread SEO myths, followed by the facts. Often, myths can sound compellingly true but can be very false.

Myth 1: Submitting your site to 500 search engines is great. (And so are submission sites that claim to do a super job for you).

Fact: Nonsense. If you sub ...
2009-03-11

More SEO Blunders to Avoid !

  Here are some more SEO blunders to be avoided.

1. Identical Meta Descriptions. Make sure that no two of your pages have identical Meta Descriptions. All should be different, even if only slightly, so keep good track. This is not so ...
2009-03-06

2 SEO Blunders to Avoid

  Here are some SEO blunders to be avoided.

1. Too much Flash or images. Until recently, search engines were unable to read text embedded in those. Even now, it's doubtful how much of it they will read. The Googles of this world are trained to chew on text. Recently a lawyer (name understan ...
2009-02-27

More about Content

  In an earlier tip, we suggested you take good care of page content.

Please note: Content is important - mind you, there are dozens of factors that influence Google SERPs, but good content should nevertheless be given proper att ...
2009-02-23

2 Great Free SEO Tools

  Tip: 2 tools make your SEO work easier. Similar tips will follow.


1. Keyword Density Analyzer (Free)

Keyword Density is an important SEO indicator for your page content. Go to ...
2009-02-17

Create powerful RSS Feeds !

  Create an RSS feed !

RSS (Really Simple Syndication) is a simple, intuitive, and effective tool to broadcast your website's message (or any other message) to many users.

Of course, those users have to be willing to receive your feeds. But if you keep your ...
2009-02-05

Titles

  Search Engine Optimization has many facets, and some SEO components are more important than others. In one of our other tips, we discussed Page Contents. Another important SEO component is the Title Tag, or Page Title.

Titles sh ...
2009-01-30

Internal Links

  For years, the Google Page Ranking (PR) a webpage is assigned has been exclusively defined as a function of its backlinks (external links pointing to it from another website). That's true, of course ; external links remain the backbone of ...
2009-01-26

A few words about Content

  In Real Estate the operative word defining significance is Location. SEO's counterpart is Content.

Good content is valuable because it is the content that, in the final analysis, gives users the information they need about a w ...
 
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