SEO Trump Consultants | Expert SEO Services | Web Designers

Just published an article on Goarticles.com on “How to maximize Twitter”, i.e. how to maximize your business potential on Twitter.  Here is the link:

http://www.goarticles.com/cgi-bin/showa.cgi?C=1609742

Enjoy.

For SEO professionals, the use of JavaScript has been controversial. It’s extensively applied to validate forms, detect browsers and enhance web site functionality, but anyone with some knowledge of SEO would tell you that JavaScript may hinder search engine crawlers, making part of a site invisible to search engines.

Here’s what Google says on how use of JavaScript negatively impacts indexability of a website:

“Use a text browser such as Lynx to examine your site, because most search engine spiders see your site much as Lynx would. If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a text browser, then search engine spiders may have trouble crawling your site.”
http://www.google.com/support/webmasters/bin/answer.py?answer=35769

“Google Site Search isn’t able to index content contained in JavaScript. The general rule for making sure that a web page can be indexed by Google is to ensure that all of the text that needs to be indexed is visible in a text-based browser, or a browser with JavaScript turned off.”
http://www.google.com/support/customsearch/bin/answer.py?answer=72366

Yahoo has similar statements on its inability to crawl websites which use JavaScript excessively.

How devastating could JavaScript actually be? Generally speaking, if not properly used, it may do the following to your SEO efforts:

• It may hamper the ability of search engine crawlers to read page content.
• If used in navigation, it may prevent crawlers from seeing the links.
• It may change keyword density in your text content.
• It may change link juice distribution, page weight and PR.

Despite all the obstacles JavaScript may present to SEO, many web designers are still huge fans because it creates dynamic web pages that html codes can hardly achieve.

So if you have to use JavaScript in website development, is there any way to minimize its negative impact on SEO? Here are some tips:

• Never use JavaScript in navigation menus and internal links which play a vital role in guiding search engines to the web pages in order to create entries for index. Obviously, if a web page cannot be crawled, it won’t be indexed. If you just want to use JavaScript to make a dynamic navigation menu, you can achieve similar but much more SEO-friendly result by using DHTML and CSS.
• Try not to use JavaScript in page content, either. Pay special attention to content text that you’ve created to achieve desired keyword density. Otherwise, keyword density could be diluted.
• If JavaScript has to be used, use “document.write” or place the script in .js files.
• If you’re not able to place JavaScript in .js files, place it underneath the html code to reduce the disruption that it may cause.

Bonus Tip:

JavaScript has its Yin and Yang. While SEOers suggest using JavaScript cautiously, it can actually benefit SEO by preventing search engines from crawling pages that you want to hide (mind you, “no-follows” in your meta can do some of this job, too!), such as ads, terms of use and privacy statements. You can place all these content in .js files to increase relevance of your web site.

Just published an article on goarticles.com. I admit it is a bit controversial because it contradicts some readily accepted SEO Consultant wisdom. If you disagree, please challenge me.  After all, discussion is the father of knowledge.

Here’s the link:  http://www.goarticles.com/cgi-bin/showa.cgi?C=1376859

Comments? Requests for my free 30-minute SEO Consultation?  Go to SEO Trump’s Contact Page.

Looking forward to hearing from you.

Friends, our apologies.

In mid-December, we somewhat hurriedly and overconfidently announced regular blog postings that would start pretty much right away. No such luck. We won’t bore you with reasons but if vacations, followed by continued diligent work on the www.seotrump.com website are any excuse, we might be forgiven. Thanks.

Well, at least the work is paying off.  Our SERPs have increased further for several important, and we dare say, highly competitive search terms. No reason to get haughty, though. SERPs (just like life) can be a yo-yo, and can fall faster than rise. Just ask the stock market. 

However we keep smiling: if we can do well in the “lions’ den”, i.e. in the highly knowledgeable area of SEO, “against” our esteemed colleagues many of whom are true experts and pros, we feel we’ll continue to do well for our clients, too. 

So, ye olde clients and ye new ones, you are invited to step forward and discuss with us your new or ongoing web and SEO needs. Simply click our contact page www.seotrump.com/seo_contact.php.  If you want, you can then book a free, no obligation, no pressure 30 minute web and SEO session with one of our SEO consultants.

Before I blog off, just a quick SEO thought. (Please agree or disagree, as long as everyone replies and posts on this blog big time). 

Are irrelevant inlinks (”backlinks”) detrimental for the receiving website?

On the one hand the site is feeding off irrelevant links, which are almost considered junk in relationship to the site’s actual needs. So this could be deemed detrimental.

On the other hand, where do we draw the line? Anyone could do damage to an innocent competitor’s or adversary’s site by pointing irrelevant links to it.  Such links, then, should not be deemed detrimental.

Google, or rather, Google’s spam guru Matt Cutts said in an interview that the latter was the case. No site can be made to suffer for unwanted outside actions. Therefore, as a protective measure irrelevant links are generally not deemed detrimental by the search engines. They are not necessarily beneficial, either, of course, just useless.

Matt’s reasoning sounds plausible. But does Google really follow this logic?  We hope they do.

See you next time, sooner and more regularly. Meanwhile, reply to your heart’s delight.

Of course, we at SEO Trump do publish articles on several SEO, SEM and other web topics. To check them out, just go to  http://www.seotrump.com/seo_articles.php . This blog is not supposed to replicate those  articles. Instead, we’ll publish SEO and SEM tips for regular users and would-be website owners, as well as for webmasters. As we go forward, we’ll adapt to public demand and suggestions.

Some (or maybe even many) of these tips might elicit a yawn and a “Duh” from the old SEO hands who come across this blog. Our apologies, colleagues: these tips are meant to be practical, hands-on advice, and food for thought, rather than high or deep inter-professional stuff.

Starting around December 16/17, please watch out. We plan to publish around 3-4 times per week, i.e.: every second day. Enjoy, participate, comment, and don’t hesitate to criticize !

Have a SEOccessful day. Your SEO Trump people in Montreal